Clean Packaging—The Next Step in ConsumerTransparency

As more and more consumers demand transparency about what they're eating, some are applying a more critical eye to their food packaging. Given recent examples of food packaging issues such as bisphenol-A (BPA) and fluorocarbons, "clean packaging" is likely to follow behind clean food as a focal point for consumers and an opportunity for brand owners to build trust with them. In this session, we'll explore the consumer attitudes driving the shift to clean packaging, look at what companies are doing to meet the demand, and identify pitfalls to avoid.